Free for coaches · The Manifesto canvas

Know where your client is going before they ask anyone to come with them.

A two-page canvas for business coaches. Seven questions put your client's aim, beliefs, motivation, Why and values on one page. An eighth leads to the people they need.

Free. No sign-up needed to download. A4, two pages, made to print.

Page one of the Manifesto canvas: questions for the coach under seven headings, from what do I want to achieve to how will I act, and a final box, who do I need

What's inside

One page for you, one for your client.

Page one: the coach's question guide

Page 1 · Your question guide

Three open questions for each of the seven boxes, and a short note on how to run it over one or two sessions. You ask; your client writes every word.

Page two: the blank canvas your client fills in, with seven boxes, a statement of intent and a final box for who they need

Page 2 · Your client's canvas

The same seven boxes, left blank, with a space for their statement of intent. It is a working draft they keep and come back to in a fortnight.

The seven boxes

From what they want to how they will act.

Most business owners can say what they want. Fewer can say why it is important to them, what they believe, or what people would see them do. The canvas takes them through it in order.

  1. 1What do I want to achieve?
  2. 2Who do I want to serve?
  3. 3What do I believe?
  4. 4What motivates me?
  5. 5What is my Why?
  6. 6What are my values?
  7. 7How will I act to support my values?
  8. →Who do I need, and why would they want to?

The last box

A clear aim still depends on other people.

The final box asks whose support the Manifesto depends on, and why they would want to give it. That is where trust comes in. Trust is someone's confidence in you with something they care about.

In the Trust Leader Hub, a Trust Map looks at one of those relationships from the other person's side, and a Behaviour Playlist gives your client one behaviour to practise in real work.

Try it on one of your own working relationships

28 days free. No credit card. No automatic subscription.

For Practitioners

Between sessions, in the Hub.

Practitioners and their clients can use three Purpose playlists with prepared activities, one for each part of the Manifesto: aim and beliefs, motivation and Why, and values in action. Your client works through them between sessions, and you pick up what they found in the next conversation.

See plans and pricing · Trust Leader for coaches

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The canvas is a coaching tool, not an assessment. Two prompts are adapted from ISCL, 365 Safety Coaching Questions.